Privacy Policy
At BridgeWay Digital we value your privacy and are committed to protecting the personal data you share with us through our websites, communications, and when you use our digital marketing and eCommerce services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you. It is designed to comply with U.S. privacy regulations including the California Consumer Privacy Act (CCPA), the Children’s Online Privacy Protection Act (COPPA), and other applicable state and federal laws.
By accessing or using our services or website, you agree to this Privacy Policy. If you do not agree, please do not use our services.
- What This Privacy Policy Covers
This Privacy Policy applies to all information collected through BridgeWay Digital websites including bridgewaydigital.com, any related domains, and all services we operate. It also applies to personal information you provide to us via phone, email, forms, chat, or other communications.
This policy does not apply to the privacy practices of third parties that we do not control, such as third party platforms or external websites linked from our site, including Amazon, Google, Meta, or other advertising and marketplace platforms.
- Types of Information We Collect
We collect both personal and non personal information in order to provide our services effectively and improve your experience.
2.1 Information You Provide to Us
When you engage with BridgeWay Digital, you may provide information such as:
- Full name
- Business name
- Email address
- Mailing or billing address
- Phone number
- Account credentials (for your BridgeWay Digital portal, if applicable)
- Platform access details you choose to share (for example, user roles or API access on Amazon, Google, Meta, or other platforms)
- Payment details and billing information
- Product information, brand assets, listing content, and advertising briefs
- Communications with our support or account management team
- Information submitted through onboarding forms, questionnaires, surveys, or lead capture forms
If you create an account, sign a service agreement, or purchase services, you may be required to provide personal and business information to complete transactions and enable service delivery.
2.2 Information Collected Automatically
When you visit our website or interact with our digital properties, we may automatically collect:
- IP address
- Browser type and version
- Device identifiers and operating system
- Pages viewed and time spent on page
- Clickstream data and navigation paths
- Referral URLs
- Cookie identifiers and similar tracking IDs
This information helps us understand how users interact with our site, diagnose technical issues, and improve our services and marketing.
2.3 Cookies and Tracking Technologies
We use cookies and similar technologies such as web beacons and pixels to:
- Remember your preferences and login status
- Understand user behavior on our website
- Deliver personalized content and offers
- Analyze website performance and traffic
In line with applicable U.S. state laws including the CCPA, we provide tools to manage cookie preferences. When you first visit our site, you may see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non essential cookies
- Customize cookie settings
You can adjust your preferences at any time through a “Cookie Settings” link where available. You may also manage or disable cookies via your browser settings, although this may affect some site functionality.
- How We Use Your Information
We use the information we collect for the following purposes.
3.1 Service Fulfillment
- Processing orders, invoices, and payments
- Providing digital services such as Amazon account management, PPC management, SEO, creative production, web development, and strategic consulting
- Setting up and managing your campaigns, listings, dashboards, and reports
- Managing accounts, subscriptions, and user profiles
- Sending project updates, performance reports, and service related notifications
3.2 Communication
- Responding to inquiries, support requests, and feedback
- Sending updates about service changes, new features, or important notices
- Delivering newsletters, case studies, surveys, and promotional content where permitted by law and based on your communication preferences
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us.
3.3 Improvement and Personalization
- Analyzing website usage and campaign performance to optimize services
- Personalizing your experience based on account activity and preferences
- Testing new features, services, and user flows
- Conducting research and analytics to improve our offerings and marketing effectiveness
3.4 Security and Compliance
- Monitoring for fraud, abuse, or suspicious activities
- Protecting the security and integrity of our systems, accounts, and data
- Enforcing our Terms of Service and service agreements
- Complying with legal obligations and responding to lawful requests from authorities
- Legal Bases for Processing
Where required by law, we rely on one or more of the following legal bases to process your personal data:
- Your consent
- Performance of a contract or agreement with you
- Compliance with legal or regulatory obligations
- Our legitimate business interests, such as improving services, ensuring security, and managing client relationships
- Sharing of Information
We do not sell your personal information. However, we may share your information under the circumstances described below.
5.1 Service Providers
We work with trusted third party vendors to help us deliver and support our services, such as:
- Payment processors and billing platforms
- Cloud hosting and infrastructure providers
- Email and marketing automation platforms
- Analytics and tracking service providers
- Customer relationship management tools and support platforms
- Design, development, and production partners assisting with creative or technical work
These service providers are contractually required to protect your data, use it only for the services they deliver to us, and maintain appropriate security.
5.2 Legal and Safety Requirements
We may disclose information when necessary to:
- Comply with laws, regulations, subpoenas, or court orders
- Protect the rights, property, or safety of BridgeWay Digital, our clients, or the public
- Investigate and prevent fraud, security incidents, or abuse
5.3 Business Transfers
If BridgeWay Digital is involved in a merger, acquisition, asset sale, restructuring, or bankruptcy, your information may be transferred as part of that transaction, subject to the same protections described in this policy.
5.4 With Your Consent
We may share your information with third parties when you specifically ask us to or give us explicit permission.
- Data Retention
We retain personal data for as long as reasonably necessary in order to:
- Provide services and maintain client relationships
- Comply with legal, tax, and regulatory requirements
- Enforce our agreements and resolve disputes
- Maintain business records and security logs
Unless a longer period is required by law, we generally retain most personal data for no longer than seven years after your last recorded interaction with our services.
If you request account deletion, we will delete or anonymize your personal information where feasible, except where retention is required for legal, accounting, security, or fraud prevention purposes.
- Your Rights and Choices
Depending on your location, you may have certain rights under applicable law, which can include:
- The right to know what personal data we collect and how we use it
- The right to access and obtain a copy of your personal data
- The right to request correction of inaccurate or incomplete data
- The right to request deletion of your personal data, subject to legal limits
- The right to restrict or object to certain processing activities
- The right to data portability in some circumstances
- The right to opt out of certain types of targeted advertising or marketing
To exercise your rights or update your preferences, contact us at:
Email: [email protected]
We may ask you to verify your identity before fulfilling your request to protect your account and data.
You can opt out of marketing emails at any time by using the unsubscribe link in our messages.
- Security Measures
We use technical, administrative, and physical safeguards designed to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures may include encryption, access controls, secure hosting, and internal policies.
No system can be guaranteed to be fully secure. You are responsible for maintaining the confidentiality of any account credentials and for limiting access to your devices and accounts.
If you believe your account or data may have been compromised, contact us as soon as possible.
- Children’s Privacy
BridgeWay Digital does not knowingly collect personal data from children under 13 years of age. Our services are intended for businesses and adults.
If we learn that we have collected personal data from a child under 13 without verifiable parental consent, we will delete that information.
If you are a parent or guardian and believe your child has provided us with information, you may contact us so we can remove it.
- Do Not Track Signals
At this time, industry standards for interpreting and responding to “Do Not Track” signals are not consistently defined, so our website does not currently respond to such signals. You can manage tracking through our cookie preferences tools and by using browser based controls or opt out features provided by third party analytics and advertising partners.
- External Links and Third Party Sites
Our website and communications may contain links to third party websites, tools, or platforms. We are not responsible for the privacy practices, security, or content of those third parties.
We encourage you to review the privacy policies of any external sites before providing personal information.
- Updates to This Policy
We may revise this Privacy Policy from time to time to reflect changes in law, technology, or our services. When we make material changes, we will provide notice by:
- Updating the “Last Updated” date at the top of this page
- Posting a notice on our website or dashboard
- Sending an email notification where appropriate
Your continued use of our services after such changes become effective constitutes your acceptance of the updated policy.
Contact Information
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, you can contact us at:
BridgeWay Digital
12808 W Airport Blvd
Sugar Land, TX
77478
Email: [email protected]