How Understanding Amazon Marketing Can Double Your Product Sales

Why Amazon Marketing Is Your Business Game-Changer

Amazon is no longer just a marketplace; it’s a marketing machine. With more than 60% of online product searches now starting on Amazon, sellers who don’t understand its advertising ecosystem risk becoming invisible.

Even with a great product and competitive pricing, your listings won’t perform if buyers can’t find them.

That’s where Amazon Marketing Services (AMS) would play a great part. Amazon’s powerful internal advertising engine helps sellers reach shoppers who are already in buying mode.

At Bridgeway Digital, we’ve seen sellers double or even triple their monthly revenue simply by learning how Amazon advertising works and applying a few smart strategies. Let’s break down how understanding Amazon’s marketing ecosystem can completely transform your business.

What Is Amazon Marketing Services (AMS)?

So, what exactly are Amazon Marketing Services?

AMS is Amazon’s built-in advertising platform that allows sellers and vendors to promote their products directly within Amazon’s shopping environment. It’s Amazon’s version of Google Ads, but built for buyers who are ready to click “Add to Cart.”

AMS revolves around three main ad types:

● Sponsored Products:

Appear in search results and product detail pages; ideal for driving immediate sales.

● Sponsored Brands:

Feature your logo and a custom headline to strengthen brand recognition.

● Sponsored Display Ads:

Retarget customers who viewed your product but didn’t buy a subtle nudge that often converts.

These ads work together to increase visibility, capture traffic, and build trust. By leveraging AMS, sellers can meet customers exactly where they’re shopping, not where they’re just browsing.

Amazon Marketing Services Explained: The Science Behind the Success

The reason AMS works so well is simple: it leverages Amazon’s goldmine of customer data.When a buyer searches “wireless headphones,” Amazon doesn’t just know what they want; it knows why they want it, how much they’re willing to pay, and which listings they’re most likely to click.

This is where Amazon ads for sellers outperform traditional platforms. Instead of chasing random impressions, AMS targets shoppers with intent.

According to JungleScout’s 2025 study, sellers using Amazon Marketing Services experienced an average ROI of 3.5x and a conversion rate 2.3x higher than external digital ads.

Understanding Amazon marketing services explained means understanding how Amazon’s machine-learning algorithms connect your ad spend directly to buyer intent.

How Amazon Advertising Works

The key to success on Amazon isn’t just running ads; it’s knowing how Amazon advertising works behind the scenes.

Here’s how it plays out:

1. You choose targeting. This can be keyword-based (for search ads) or product-based (for appearing on competitor listings).
2. You set your bids. Amazon uses a dynamic bidding model; if your ad is more likely to convert, your bid wins even at a lower cost.
3. Amazon matches your ads to shoppers. The algorithm decides which ad to show based on relevance, bid strength, and conversion history.
4. You analyze and optimize. Real-time performance dashboards let you refine targeting, keywords, and budget allocation for maximum ROI.

This cycle is constant, and when mastered, it transforms your ads from experiments into revenue engines.

That’s why both Amazon vendor advertising and third-party seller campaigns thrive; they work because they’re designed for action, not awareness.

Amazon Marketing Services vs Amazon DSP: Understanding the Difference

Many sellers confuse Amazon Marketing Services (AMS) with Amazon DSP advertising, but they’re distinct tools for different goals.

AMS focuses on in-platform visibility ads that appear while shoppers are actively browsing Amazon.

Amazon DSP (Demand-Side Platform), however, goes beyond Amazon, allowing brands to run programmatic Amazon ads across third-party websites and apps.

Here’s a side-by-side comparison:

In short, AMS drives sales now, while DSP builds relationships later.

Smart sellers use both to stay visible throughout the buyer’s journey from first impression to repeat purchase.

Amazon DSP Advertising: Beyond the Marketplace

If AMS is your sales accelerator, Amazon DSP is your megaphone.

Programmatic Amazon ads use real-time data to automatically place your ads on relevant external platforms, including IMDb, Twitch, and even news websites. These ads follow your potential buyers across the web, reminding them about your product and gently leading them back to your listing.

A recent Amazon Ads report showed that advertisers using Amazon DSP vs AMS together saw a 34% increase in repeat purchases and 27% higher brand recall.

At Bridgeway Digital, we often recommend combining both strategies, AMS to drive conversions today, DSP to build brand equity for tomorrow.

Amazon Advertising vs Google Ads: Which Performs Better?

Let’s settle the classic debate: Amazon advertising vs Google Ads.

Here’s the short answer: both are powerful, but Amazon wins when it comes to intent.

On Google, users might type “best skincare routine.” On Amazon, they type “buy vitamin C serum.”

That difference in mindset is why Amazon ads vs Google Ads performance favors Amazon for eCommerce sellers. Google is about discovery; Amazon is about decision.

According to a 2024 Merkle Performance Report, Amazon ads deliver a 2.7x higher conversion rate than Google for retail products. Google builds curiosity; Amazon captures commitment.

If your goal is sales, not just clicks, Amazon is where your advertising pounds should go.

The Benefits of Amazon Marketing (and Why It’s Worth Every Penny)

Investing in Amazon advertising isn’t just about boosting visibility; it’s about taking control of your brand narrative. Here are five benefits of Amazon marketing that every seller should know:

1. High Purchase Intent: You’re targeting people already ready to buy.
2. Enhanced Credibility: Sponsored listings look professional and boost buyer trust.
3. Scalable ROI: You can start with £10/day and scale as performance improves.
4. Full-Funnel Marketing: From awareness to conversion to loyalty, Amazon covers it all.
5. Data-Driven Decisions: Real-time reports help you track, tweak, and win smarter.

Add to that the Amazon brand marketing advantages like Storefronts, A+ content, and Brand Analytics, and you’re not just selling products anymore. You’re building a brand that buyers recognize and return to.

How Much Do Amazon Marketing Services Cost?

The beauty of Amazon marketing services cost is its flexibility. You decide your budget, control your bids, and scale at your own pace.

Most sellers start small, around $10–$50 per day, while established brands often invest $2,000–$5,000 monthly. The return? Often 3–5x when campaigns are managed correctly.

The key lies in combining the right Amazon campaign types. For example:

• Sponsored Products for conversion.
• Sponsored Brands for recognition.
• Sponsored Display for remarketing.
• DSP for omnichannel exposure.

With the right optimization, Amazon ads become less of an expense and more of an investment that compounds over time.

Understanding Amazon Campaign Types

To really harness Amazon’s potential, you need to understand how Amazon campaign types fit into your marketing funnel.

1. Sponsored Products: Best for immediate visibility; they appear in search results and on product pages.
2. Sponsored Brands: Great for storytelling and promoting multiple products at once.
3. Sponsored Display: Targets potential customers who have already shown interest.
4. Amazon DSP: The ultimate remarketing and brand-building tool, reaching audiences beyond Amazon.

When combined strategically, these campaigns work together like gears in a machine — amplifying reach, reinforcing credibility, and increasing long-term sales performance.

Wrapping It Up

In 2025, mastering Amazon marketing isn’t optional; it’s survival.

With over 2.5 million active sellers and 75% of consumers starting searches on Amazon, competition is fiercer than ever. Sellers who understand tools like Amazon Marketing Services and Amazon DSP advertising outperform others by up to 3x in sales growth.

At Bridgeway Digital, we’ve helped countless sellers lower ACoS, improve ROI, and skyrocket revenue through data-driven ad strategies. Because success on Amazon isn’t about luck, it’s about knowing how to play the algorithm.

In a marketplace where visibility equals victory, knowledge truly pays. So don’t just list your product, market it smartly, sell confidently, and let your brand dominate 2025.

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Frequently Asked Questions

What is Amazon Marketing Services (AMS)?

Amazon Marketing Services is Amazon’s in-platform advertising system that lets sellers promote products using Sponsored Products, Sponsored Brands, and Display Ads, all targeting active shoppers.

How Amazon Advertising Works?

Amazon advertising works by using keyword and product targeting, dynamic bidding, and data-driven optimization to display your ads to shoppers most likely to buy your product.

What’s The Difference Between Amazon Marketing Services vs Amazon DSP?

AMS targets customers on Amazon, while Amazon DSP advertising reaches audiences off Amazon across partner sites using programmatic Amazon ads.

Is Amazon Advertising Better Than Google Ads?

When it comes to Amazon advertising vs Google Ads, Amazon outperforms for purchase intent. Google attracts researchers; Amazon converts buyers ready to check out.

How Much Does Amazon Marketing Services Cost?

The Amazon marketing services cost depends on your goals and ad types. Most sellers start at $10/day and scale up as ROI improves, making it affordable for every budget.