Amazon Photography Requirements in 2026: How to Create Product Images That Sell
When it comes to selling on Amazon, your product images are the first impression you make on potential buyers. With so many products listed, a high-quality photo can be the difference between a sale and a missed opportunity.
According to eCommerce industry data, listings with professional product images sell up to 2.5x more than those with poor visuals, and images that support zoom can increase conversion rates by at least 30% or more. (Source: eMarketer, 2025)
Adhering to the Amazon Photography Requirements ensures that your images not only appear professional but also comply with Amazon’s strict guidelines, helping you avoid listing suppression or rejection.
In this guide, we’ll walk you through everything you need to know about Amazon product image requirements, including the rules for image size, backgrounds, and the dimensions of your listing photos, so your images don’t just meet the bare minimum, but excel.
Essential Amazon Photography Requirements You Need to Know
Before we dive into specifics, here’s a quick overview of Amazon Photography Requirements to get you started:
- Main image background: White, RGB 255,255,255.
- Product size: Fill at least 85% of the frame.
- Resolution: At least 1000px on the longest side for zoom functionality.
- No text or logos: Only the product itself.
- Image size: 2000px on the longest side is recommended.
These are just the basics, but understanding and applying them is essential for creating high-converting listings.
Amazon Main Image Requirements: How to Capture Attention and Comply
Why Your Main Image Is So Important
The main image is often the first thing a customer sees when browsing your Amazon listing. This image should showcase your product in the best light, and Amazon has clear rules to ensure this happens.
To meet the Amazon product image requirements for the main image, you must:
Use a Pure White Background:
The background must be RGB 255,255,255, meaning a solid white background to avoid any distractions. It is essential to keep the focus entirely on your product.
Product Must Fill 85% of the Frame:
Avoid cropping too much of the product. It should fill at least 85% of the image, making the product the clear focal point.
No Text or Logos:
Don’t include any text, graphics, or logos on your main image. It violates Amazon photo guidelines and may result in your image being rejected.
How the Right Amazon Product Image Size Can Boost Your Sales
Choosing the right image size for your Amazon listings is essential for visibility and performance. A properly sized image ensures your product looks its best, enabling features like zoom functionality, which can boost customer confidence and drive sales.
Research shows that listings meeting Amazon’s recommended image size and zoom requirements see up to 35% higher engagement and click‑through rates compared with listings that don’t meet the guidelines. (Source: Marketplace Pulse, 2025)
Below, we'll break down the minimum and recommended image sizes to help your product shine.
Ideal Image Size for Amazon Listings
When it comes to Amazon photography, image size plays a crucial role in how your listing performs. Larger images offer better resolution and zoom features, enhancing the shopping experience.
Aspect Ratio:
Your image should generally be 1:1 (square), as Amazon typically displays product images this way. But you can use rectangular images for secondary images, as long as they fit properly in the listing layout.
Amazon Listing Image Requirements: Using Secondary Images to Close the Sale
Why Secondary Images Are Essential
While your main image draws in potential buyers, secondary images seal the deal. Amazon allows up to 9 additional images, giving you the chance to show your product from various angles, highlight features, and provide more context for potential buyers.
Some best practices for secondary images:
- Lifestyle Images: Show your product in real-world use. It helps potential buyers visualize how they can use it in their own lives.
- Feature Close-ups: If your product has intricate details or features that need to be showcased, such as texture, design, or functionality, include clear close-up shots.
- Multiple Angles: Provide images from different angles to give buyers a full view of your product.
- Infographics: Show the key features and specifications in an easy-to-understand format.
By adhering to these Amazon product photo guidelines, your secondary images can greatly enhance customer trust and increase conversion rates.
How Amazon A+ Content Can Skyrocket Sales with Engaging Images
How to Stand Out with A+ Content Images
Amazon A+ Content enables brands to enrich their listings with high-quality images, detailed product descriptions, and enhanced visuals. By using this feature, you can not only highlight your product's unique selling points but also create a more engaging, immersive shopping experience for potential buyers.
Here are the key Amazon A+ Content image requirements to ensure your enhanced content is both compliant and impactful:
|
Requirement |
Description |
|
High-Resolution Images |
All images in A+ Content must be at least 1500px x 1500px or higher for high-definition display. |
|
Brand Consistency |
Images should align with your brand’s visual style (colors, fonts, and logos) to reinforce your identity. |
|
Clear Product Showcase |
Include detailed, high-quality close-ups of your product and lifestyle images showing it in use. |
|
Engagement-Boosting Layout |
Use a combination of product images, benefits, and infographics to capture attention and increase conversions. |
When done correctly, A+ Content significantly enhances your Amazon listing by not only improving its aesthetic appeal but also providing comprehensive information.
That added value increases conversion rates and can even boost your product's ranking within Amazon’s algorithm.
Avoid These Critical Product Image Mistakes for Amazon Success
Even small mistakes with your Amazon product image requirements can have big consequences. A rejected or suppressed listing can severely impact your sales. To avoid these setbacks and ensure your images comply, here are the most common mistakes Amazon sellers make:
1. Low-Resolution Images
Without zoom functionality, your customers lose the ability to closely inspect your product, reducing their confidence in purchasing it.
2. Incorrect Background
The background of your main image must be pure white. Any deviation from this (such as a colored or cluttered background) will result in your image being rejected.
Remember, the white background isn’t just a requirement; it ensures your product stands out clearly and consistently across Amazon’s platform.
3. Adding Text or Watermarks
Your main image should feature only the product, no promotional text, logos, or watermarks. These elements are strictly prohibited. While secondary images can include text (like feature descriptions or size charts), be mindful of how much text you use.
The key is to keep it minimal and relevant, enhancing the image without cluttering it.
4. Using Poor Lighting
Poor lighting can drastically affect how your product is perceived. Dim, shadowy, or uneven lighting can make your product look unappealing and may fail to showcase its best features.
Always ensure that your images are bright, clear, and well-lit to give your product a clean, professional look. Natural light or studio lighting is ideal for accurately showcasing products.
5. Incorrect Image Size
Not meeting Amazon’s image size requirements can lead to your images being displayed poorly or not at all. If your images don’t meet the required pixel size or aspect ratio, they may be rejected during upload.
By avoiding these common mistakes, you’ll ensure that your product images are compliant with Amazon’s requirements, boosting visibility, engagement, and ultimately, your sales. Small attention to detail in your images can go a long way in optimizing your Amazon listings for success.
The ROI of Professional Amazon Product Photography
Investing in professional Amazon product photography can significantly increase your conversion rate. Here’s why:
- Better Visual Appeal: High-quality, well-lit images capture potential buyers' attention, increasing the likelihood they'll click your listing.
- Trust and Credibility: Professional photography helps build customer trust. If your product looks good, they are more likely to believe in its quality.
- Improved User Experience: Well-presented, high-resolution images provide customers with the information they need quickly, reducing the risk of returns or negative reviews.
Final Thoughts:
Creating high-quality product images that not only meet Amazon’s photography requirements but also drive conversions is crucial for success in 2026.
Whether you’re following the main image rules or enhancing your listing with lifestyle photos and A+ content, every image you upload plays a vital role in making your product irresistible to potential buyers.
At BridgeWay Digital, we specialize in Amazon photography requirements that go beyond compliance. Our team ensures your product images not only meet Amazon’s strict guidelines but also build customer trust and boost conversion rates.
Don’t let mediocre images hold you back from unlocking your full Amazon potential. Contact BridgeWay Digital now for expert Amazon photography services that boost clicks, conversions, and revenue starting today.
Frequently Asked Questions
What is The Ideal Image Size for Amazon Product Listings?
The recommended size is 2000px on the longest side for optimal image quality and zoom functionality.
What Types of Images Are Allowed for Amazon Listings?
You can upload main images, secondary images, and A+ content images, including lifestyle shots, product close-ups, and feature-focused infographics.
Do I Need Professional Photography For My Amazon Listing?
While professional photography isn’t mandatory, high-quality images significantly improve your chances of standing out and converting visitors into buyers.
Can I Add Text or Logos to My Main Image?
No, text and logos are prohibited on your main image. However, they can be added to secondary images or A+ content.
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