BWD Admin

Aug 07, 2025

How Much Should I Pay for Photography?

Key Takeaways:

The cost of product photography services varies depending on factors like product type, photographer experience, and location.
Amazon product photography typically costs more due to specialized requirements.
Investing in professional product photography can boost conversions by up to 30%.

Introduction: Understanding the Costs of Great Product Photography

Getting great product photography is crucial for any e-commerce business, especially if you're selling on Amazon. Whether you’re selling shoes, jewelry, or even furniture, high-quality images can make or break a sale. In fact, 67% of consumers say that the quality of a product image is “very important” in their purchasing decision.

But how much should you pay for product photography services? In 2025, it’s not just about snapping a photo with your phone; it’s about professional product photography that elevates your brand and attracts customers.

The cost can vary greatly depending on the type of service you need. In this blog, we’ll explore the factors that affect pricing and help you figure out what you should expect to pay for product photography near me to ensure your listings stand out and drive sales.

The Factors That Influence the Cost of Product Photography

Before we get into pricing, let’s talk about what impacts the cost of a product photography service.

Type of Product

The type of product you’re photographing can greatly affect the cost. Small, simple items like jewelry or cosmetics are typically cheaper to photograph, while larger, more complex items like furniture or electronics may require extra time, equipment, and setup. For example, a simple Amazon product photography session for a t-shirt might be priced differently than one for a large home appliance.

● Photographer’s Experience

When it comes to product photography services, you get what you pay for. A professional product photographer with years of experience will generally charge more than someone just starting out. But don’t let that scare you investing in a seasoned professional can result in images that not only look great but also drive sales.

● Location Matters

If you’re searching for product photography near me, the location can influence pricing. Major cities like London tend to have higher rates due to the cost of living and overhead expenses. In contrast, photographers in smaller towns or regions might offer more affordable pricing. If you’re willing to ship your products to a photographer, you might be able to find better deals.

● Scope of the Project

If you’re shooting a one-off product for your e-commerce store, it’ll likely cost less than if you’re doing a whole product line. Bulk shoots or large-scale projects often come with discounted rates, especially if you’re working with a professional product photography service that offers packages.

How Much Should You Pay for Photography?

Now, let’s get to the important part: pricing! Depending on your product photography needs, here’s a breakdown of what you can expect to pay:

1. DIY Product Photography

For those on a tight budget or just getting started, DIY photography might seem tempting. However, while it’s the most affordable option, it may not yield the best results.

If you're looking to photograph your products yourself, you'll need a decent camera, a lighting setup, and editing software. On average, setting up for DIY product photography can cost anywhere from £100 to £500 for the equipment.

2. Professional Product Photography

Hiring a professional product photographer typically costs between £150 to £500 per product, depending on complexity. The price will vary based on the photographer’s experience, your product type, and the number of images you need.

If you’re looking for something more extensive, like Amazon product photography, expect to pay more, typically between £300 to £1000 for a package.

3. Product Photography Services for E-commerce

For businesses launching multiple products on e-commerce platforms like Amazon, high-quality images are essential for standing out. Professional photographers offer packages that include styled shots, close-ups, and lifestyle photos, tailored to fit your specific needs.

These packages can vary in price, ranging from £500 to £2000, depending on factors like the number of products and the style of photography required.

Whether you're showcasing a product line or creating detailed, attractive visuals for individual items, investing in professional product photography services ensures your listings look polished and enticing, driving higher conversions and customer interest.

4. Amazon Product Photography

Since Amazon product photography has specific requirements, such as white backgrounds and exact image dimensions, it often costs more than regular product photos.

For Amazon listings, you can expect to pay anywhere from £200 to £600 per product for high-quality, compliant images.

If you also need additional lifestyle shots to showcase your products in real-world settings, these can increase the cost to £1000+. Investing in professional Amazon product photography ensures your listings meet Amazon’s standards and stand out to potential buyers, ultimately boosting your sales and visibility.

What You Get for the Price: What’s Included in a Professional Product Photography Service

When you book a professional product photography service, here’s what you can generally expect:

High-Quality Photos: Professionals use high-end cameras and lighting to ensure your products look their best.
Post-Processing: After the shoot, photographers will often edit the images, adjusting brightness, contrast, and removing imperfections.
Multiple Angles: You’ll receive images from various angles, ensuring customers can view the product in detail.
Lifestyle Shots: Many services include shots of your product in real-life settings, which are especially important for Amazon product photography.

How Much Should You Pay for Amazon Product Photography?

For Amazon product photography, your images must meet specific guidelines, including white backgrounds and exact image dimensions. These requirements ensure that your products are presented clearly and professionally on Amazon’s platform. Here’s what you can expect to pay for various types of shoots:

Standard product shots (white background): These are typically priced between £150 to £300 per product. These images are the most basic but necessary for Amazon listings.
Lifestyle or environment shots: These images showcase your products in real-world settings and help potential customers envision the product in use. They range from £300 to £600 per product, depending on the complexity and style.
Complete packages: These packages include a mix of both standard and lifestyle shots. Prices can range from £500 to £1500, depending on the number of products and the variety of images required.

Investing in professional Amazon product photography ensures your listings stand out, leading to higher conversions and better sales.

Final Thoughts: Is Professional Product Photography Worth the Investment?

In the competitive world of e-commerce, great product photography is essential for standing out and increasing sales. Product images are the first impression customers get of your products, and studies show that images can increase conversions by up to 30%.

While the cost of professional product photography may seem high, the return on investment (ROI) is undeniable. High-quality images not only attract more clicks but also build trust with customers, leading to higher sales.

Whether you’re in need of Amazon product photography, product photography services, or searching for product photography near me, investing in professional images is a smart move. In fact, listings with high-quality photos generate up to 80% more sales than those with poor or low-quality visuals.

Ready to take your product listings to the next level? Contact a professional product photography service today, and start reaping the rewards of eye-catching, high-converting images through the Bridgeway Affiliate Network!

Check Out More Informative Blogs

Looking to level up your Amazon strategy? Read these next:

https://bridgewaydigital.com/blog/how-does-amazon-ppc-work

https://bridgewaydigital.com/blog/how-much-should-i-spend-on-amazon-ppc

Frequently Asked Questions

Q1. What’s The Difference Between DIY and Professional Product Photography?

DIY photography may be cheaper, but it lacks the quality and professional touch that boosts sales. Professional photography ensures high-quality, optimized images that stand out.

Q2. How Can I Find Product Photography Near Me?

A quick search for product photography near me will show local photographers. Alternatively, you can use online platforms to compare rates and reviews.

Q3. Is Amazon Product Photography More Expensive Than Regular Photography?

Yes! Amazon product photography requires specific guidelines, such as white backgrounds and certain image sizes, making it pricier than standard product photography services.