5 Secrets to Boost Your Business with Amazon Marketing Services

"In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts." - Jeff Bezos, Founder and  CEO of Amazon

The new world is about making a service so good that it echoes loudly on its own merit.

Are you wondering How I get seen on Amazon? How about paying for Amazon ads? Curious about what ads you might see there? How do these ads even work?

We're here to clear up all your questions about Amazon Marketing or Amazon ads and will share five top secrets to boost your business with you.

Amazon, The Platform that Keeps Growing

It is clear that Amazon is rapidly rising to the top of the charts. According to a recent report by Statista Research Department as of Feb 2024, Amazon's net revenue has seen significant growth, reaching nearly $576 billion in 2023, up from $514 billion the previous year.

Image Source: Statista

Now, selling on Amazon is big – really big. It's the place to be if you want your business to grow.

Five Secrets to Grow Your Business with AMS

Here are five key pieces of insights that can drive your Amazon business to success. Let’s begin 

Amazon SEO 

Over nine million people sell things on Amazon. Many of them have trouble with their rankings, listings, product visibility, or ad campaigns. Only a few are able to make real progress. You too can be one of them if you know how Amazon Marketing works.

To capitalize on the benefits of SEO and put your E-commerce website at the top of the list in search engine results pages, you need to have a strong keyword strategy. To find what customers search for on Amazon, think like them. What words would you use to find your products? This helps you choose the right keywords.

Here’s a simple way to find good keywords:

• Type words in the Amazon search bar and note the suggestions.
• Look at similar products to see what keywords they use.
• Check Amazon's related items for more ideas.

Get to know the keyword types:

• Short-tail keywords are the big fish of search terms—common, high-volume phrases such as “engagement rings” or “yoga pants”.
• Long-tail keywords are the specialized combos, more like a custom order—phrases like “custom diamond gold engagement rings” or “organic cotton black capri yoga pants”.

Your Amazon SEO strategy needs both. Use long-tail keywords to catch those precise, ready-to-buy customers and short-tail keywords to cast your brand into the vast ocean of Amazon shoppers. 

Utilize the Power of EBC/A+ Content in Product Listing Optimization

After identifying the relevant keywords for your product, the next crucial step is to optimize your product listings to maximize visibility and conversion. It is worth noting that A+ content is only available to brand-registered sellers. A+ content manager can be found under the advertising tab in Seller Central.

According to a study published by Amazon, Enhanced Brand Content can increase conversions by 3- 10%. The typical improvement in conversion is 5-6%. That's huge! 

Products featuring A+ content convert more effectively than those lacking such content due to a single reason. Customers are provided with the necessary information to complete a purchase. Consequently, they are not compelled to wander in search of a superior product. 

The following points help you make your product listing good:

• Titles: Craft titles that are not only rich in keywords but also capture the shopper's attention.
• Pictures: Select high-quality images that clearly showcase your product's features and appeal.
• Descriptions: Pen descriptions that are both informative and engaging, offering real value to the reader.
• Bullet Points: Utilize bullet points to concisely highlight your product's key features and benefits, making them easily digestible for the customer.
• Reviews: Encourage your satisfied customers to leave positive reviews, which can help future shoppers make informed decisions.
• Ratings: Strive for high product ratings to foster trust and credibility among potential buyers.
• Question & Answer Section: Use this space to actively engage with your customers by swiftly responding to their inquiries, demonstrating your brand's commitment to customer service. 

If you carefully tweak all of them, you may be able to improve your product ranking on search engines, attract more loyal customers, and make more sales.

Work on Placement of Advertisements

According to the Jungle Scout, Eighty-five percent of Amazon sellers spend no more than $2,500 a month on ads for their business. Sponsored product advertisements, headline search ads, and product display ads are the three forms of brand promotion that Amazon can assist you with.

Sponsored Product Ads

You can get people to buy a certain product by using sponsored product ads. These are ads that show up above or below the search results page and are based on keywords. You can choose exact or relative keywords to change how much you spend and how long your ads run for.

Sponsored Brand Ads/Headline Search Ads 

This ad shows up above the search results list. It takes people who buy things online to a certain branding page. With headline search ads, you can show off more than three products at the same time. 

Product display Ads 

It governs interest-based advertising that shows at the top of the listings page, the customer review page, or on the right or bottom of the search results. This advertising strategy is ideal for introducing new products or targeting a specific rival.

Video Ads

As the name implies, video/multimedia advertising captivates audiences and creatively scales reach.

Amazon video advertising on streaming platforms promotes your listings on linked TVs, publisher channels and networks, IMDb, and IMDb TV. They're mostly not skippable.

Is It Worth Advertising on Amazon? Will I Enjoy Any Profit?

Yes, that's correct! 

This platform is definitely worth your time and money because it has a lot of promise.

Amazon ads are becoming more valuable because of the following reasons.

• They are based on keywords,
• They show customers the products that are important to them

Besides that, they can help you in a number of ways, including:

• Boost sales of your products
• Increase the number of conversions
• Get people to recognize your business better
• Boost your overall scores
• Get an edge in the market
• Keep track of what customers do
• Change the sales history
• Improve ROI
• Get the Buy Box
• Show up in the top lists

But because most eCommerce sellers also have a lot of other things they need to do for their business, AMS might not be the best thing to focus on right now. You can still use it, though, if you hire experts for Amazon marketing services.

 Develop Campaigns with Structure, Strategy and Targeting

Creating captivating well-structured PPC campaigns can undoubtedly result in more conversions. Here is how you can do that, 

• Optimize PPC ads by creating specific ad copy.
• Utilize all three ad types for comprehensive coverage.
• Bid on big brands selling similar products for competitive visibility.
• Ensure ads match clients' search intent for relevancy. It allows Amazon to link new consumer search keywords with your campaigns for improved discovery.

Make it Easier and More Enjoyable for Customers

As a vendor, your first responsibility in branding your business online is to make your client's online shopping experience easy and convenient. Here is how you can make it happen. 

• Offer a variety of payment options to accommodate different preferences.
• Provide multiple shipping choices to meet diverse needs and timelines.
• Implement easy return and exchange policies to build trust and convenience.
• Include gift wrapping services for special occasions and gifts.
• Present detailed product information to help buyers make informed decisions.
• Offer discounts to encourage purchases and reward loyal customers.
• Categorize products effectively for easy navigation and discovery. 

What’s Next?

AMS is like your ad playbook. Want to spotlight your product? Check. Want to make shoppers go, "Ooh, I want that!"? Got it. Want to jump ahead of the other sellers? You bet. Seeking more visibility for your brand among customers? That's precisely why we're here.

Now that you know about Amazon marketing service, SEO, listing optimization, the different kinds of ads they offer, and their benefits, it's time to make the idea come true. Before you start using AMS for your Amazon store, do more research and learn more about the steps, tricks, techniques, and tools that can help you.

Partnering with the most trusted digital marketing agency boosts your brand's chances of gaining traction on Amazon. 

Outsource Amazon Marketing services to promote your products.

We are here to Help!

As the premier 360 digital firm in the USA, Bridgeway digital specialists have professional experience operating Amazon PPC and SEO campaigns at reasonable prices. 

So, how long are you going to wait? Grab this opportunity and grow your business with Bridgeway Digital! Contact us immediately!