What is EBC? Beginner's Guide to Amazon Content 2024

Amazon sellers continue to tap into Enhanced Brand Content (EBC) ahead of 2024, which has been renamed to A+ content, in order to distinguish their products from others and drive more sales. This powerful tool allows brand owners to enhance their product descriptions with rich images, text placements, and customized layouts, making their listings more informative and visually appealing.

An increase in sales is something that has been shown to be greatly affected by adding A+ content, according to Amazon. In this blog, find out everything regarding what is EBC on Amazon, how it works in 2024, and how you can make the most of it to increase your product listings.

Understanding Enhanced Brand Content in 2024

Amazon has designed a feature called Enhanced Brand Content (EBC) that lets sellers include attractive images, infographics, or simply stylized text when they write about their items for sale. This results in more attractive and visually appealing Amazon product listings that better inform potential customers.

EBC is very helpful as it enables the inclusion of explanatory pictures concerning the product, its characteristics, and how to use it. It plays a significant role in fine-tuning your listings, lowering advertising costs, and improving conversions. Sellers enrolled in the Amazon Brand Registry can use EBC to create unique, branded content that elevates their product presentation.

Amazon EBC, A+, and A++ Content – Everything to Know

Amazon has merged EBC and A+ content into a single system. Seller Central users (direct-to-consumer sellers) and Vendor Central users (selling to Amazon directly) can now access the A+ content manager.

For elite sellers, there's also Premium A+ (A++) content, an exclusive, invite-only tier offering advanced features like HD videos and next-level visuals. These options are often used in combination with Amazon Marketing Services for a full-funnel content and advertising strategy.

Differences Between A+ and A++ Content

Using Amazon PPC management services alongside EBC and A++ content can help you maximize visibility while enhancing customer trust.

Why is EBC Important for Amazon Sellers?

Improved Conversion Rates

Amazon A+ Content significantly boosts the visual and informational quality of listings, reducing friction and increasing buyer confidence — a key focus of any effective Amazon SEO strategy.

Enhanced Customer Experience

From lifestyle images to infographics and even videos, EBC adds interactivity to Amazon product pages, enhancing user experience.

Brand Differentiation

With Amazon product listing services, EBC allows businesses to showcase their brand identity and stand out with visual storytelling.

Increased Engagement

Engaging visuals, combined with a strategic layout, lead to longer on-page durations and lower bounce rates two factors contributing to better organic rankings.

SEO Advantages within Amazon

While EBC itself doesn’t directly influence SEO, improved Amazon product listing optimization through richer content indirectly boosts rankings through higher engagement and lower returns.

Steps to Add Enhanced Brand Content on Amazon

1. Log into Seller Central or Vendor Central
2. Navigate to A+ Content Manager under the Advertising tab
3. Start Creating A+ Content
4. Customize your content: Add modules with high-quality visuals, keywords, and brand story
5. Preview and Submit for Amazon’s review
6. Monitor Approval Status (usually 7–14 days)

Pro Tip: Use Amazon product photography services to get the most professional and compelling visual content before uploading.

Cost-Efficiency of Enhanced Brand Content

Amazon now offers A+ Content for free to most sellers in the Amazon Brand Registry. This makes it a cost-effective solution when paired with other services like Amazon SEO services or Amazon product research services.

However, Premium A+ Content (A++) remains expensive, starting from $250,000 — typically used by major brands with larger marketing budgets.

Informative A+ Content Modules for Amazon

Amazon provides a variety of modules including:

• Text Modules: Standard text blocks
• Full-Width Images: With overlayed text, ideal for lifestyle product photography
• Single Image Modules: Useful for highlighting product specs
• Multiple Image Modules: Best for feature highlights and product walkthroughs
• Comparison Charts: Perfect for showcasing different variations side-by-side

If you offer multiple variations of a product, comparison charts and high-quality visuals can be a game-changer. That’s why combining EBC with Amazon product research services ensures your content matches shopper intent.

Best Practices and Common Mistakes in EBC Design

Dos:

• Proofread everything before submitting
• Use HD visuals from professional Amazon product photography services
• Ensure mobile and desktop compatibility

Don’ts:

• Avoid promotional or unverifiable claims
• Never use competitor trademarks or URLs
• Do not add direct contact information or store links

How Amazon EBC Can Boost Your Business

Build Brand Loyalty

Using EBC alongside Amazon marketing services helps attract repeat customers by creating a memorable and trusted experience.

Reduce Bounce Rates and Negative Reviews

Clear visuals and honest product information increase buyer satisfaction and reduce returns.

Improve Amazon SEO

With optimized content, improved engagement, and better conversions, your rankings will improve organically.

Optimize for Mobile

With mobile shopping on the rise, ensure all modules are responsive and user-friendly.

Final Thoughts

Creating high-quality Enhanced Brand Content (EBC) is one of the most cost-effective ways to boost conversions, build trust, and stand out in the Amazon marketplace. Whether you're just starting or looking to scale, combining EBC with expert services like Amazon SEO, PPC management, and product photography can unlock real growth potential.

Want expert help crafting impactful content and ad strategies?

Visit Bridgeway Digital to explore our Amazon Marketing Services, including A+ content creation, PPC, SEO, and product listing optimization.