What Every Seller Should Know about Amazon Marketing

Did you know over 2 billion people shop on Amazon every month? That's like if every single person in Europe decided to start clicking 'add to cart' at the same time! Selling on Amazon might seem as easy as pie, but there's a whole science of Amazon Marketing behind getting your products to pop up where shoppers can see them. 

But being a little clever in the Amazon Marketing world can really help you succeed.

Understanding the Amazon selling scene is like trying to find your friend in the mega-mall without a cell phone - tricky but definitely doable with the right tricks up your sleeves. So let’s get to know the secret passageways and hidden shortcuts that can boost your sales from hidden gems to storefront displays.

Have You Ever Thought Why the Amazon Market is Such a Big Deal and Keeps Getting Bigger Every Year?

Let’s understand, 

Amazon gets to know its customers really well by looking at:

Who they are (Demographics)

What they like (Psychographics)

They dig into what users like, how they shop and work to turn people who just stop by into regular buyers who stick around for a long time.

Amazon doesn’t just show off its huge selection of stuff. It uses all that info to reach out to each customer personally, making sure they see stuff they’re actually into, no matter where they live. This smart move has helped Amazon stay on top.

The Four Ps of Amazon Marketing

The 4 P’s Of Amazon’s Marketing Strategy

Amazon has a plan called the 4Ps to help it sell stuff all over the world. These 4Ps stand for:

• Product: Amazon sells everything from books to electronics, Adding new products all the time keeps Amazon ahead of the game.
• Price: They use tricks like making prices look better (like $19.99 instead of $20) and having sales to make sure they’re the go-to spot for deals.
• Place: Amazon's global reach ensures customers worldwide can easily find and receive millions of products.
• Promotion: Amazon communicates with customers through ads and deals, making sure it's always seen and heard.

Now, let's break down the types of marketing channels on Amazon and see how you can boost your sales.

Amazon Marketing Channels

Amazon marketing channels are split into two big categories:

• Internal Marketing
• External Marketing

In this blog, we’re going to zoom in on internal marketing channels because it is super important for Amazon FBA sellers. External marketing has its own big world, involving lots of other places on the internet such as channels such as social media, Twitter, Instagram, Youtube, websites blogs, social media, Amazon affiliate marketing, email marketing, and more. 

Amazon Internal Marketing Channels

Win the Long Game with Amazon SEO 

Ranking high on Amazon is as crucial as it is on Google because this is where the shopping action happens.

Think about it: most shoppers rarely scroll beyond the first few pages. To play the game right, you've got to keep your keywords fresh and your product details sharp. The magic lies in Amazon's algorithm which cares about two things:

Performance: It's simple—the more you sell, the higher you climb on Amazon's search results.

Relevance: How well your product listing matches what shoppers type into the search bar, down to the keywords.

So, what's the game plan to conquer Amazon's SEO? Start here:

To climb the ranks on Amazon and turn views into sales, you need a master plan for SEO. It’s not just about getting spotted; it’s about staying visible and desirable in the vast Amazon marketplace. Here’s your strategy to optimize your product listings more profitable:

Strategic Keyword Integration

Fill your listings with every relevant keyword you can imagine. Don't overlook common misspellings or variations — sometimes the wrong turn leads customers right to your product.

Craft Irresistible Titles

Your product's title should be a beacon for buyers, packed with crucial keywords without sounding spammy. Make sure it’s clear, compelling, and clickable.

Optimize Your Bullet Points

Use bullet points to highlight the key features and benefits of your product. Make them keyword-rich, but always prioritise readability and customer value.

Leverage High-Quality Images

Crisp, clear, and high-resolution images showcase your product's best features and reduce buyer hesitation. A picture's worth a thousand sales!

Enhance Your Descriptions

Write detailed, engaging descriptions that tell a story about your product. Infuse it with keywords, but keep the flow natural — think of it as storytelling with a sales twist.

Gather Glowing Reviews

Encourage satisfied customers to leave positive reviews. Their testimonials are social proof that can boost your product's desirability and trustworthiness.

Respond Promptly to Questions

Be active in answering customer inquiries on your product page. It shows excellent customer service and can often include more casual keywords and phrases.

Monitor Your Performance

Keep a close eye on sales data and customer feedback. Use this insight to tweak your listings and keep them tuned to the pulse of buyer interest.

Stay Updated with Trends

Keep your listings optimized and current with trends and seasonal keywords. This way, your product stays relevant all year round.

Experiment and Adapt

Test different images, bullet points, and descriptions. Track changes in your conversion rates to find out what resonates best with your audience.

Keep a keen eye on the main factors that Amazon's algorithm loves: top-notch products, strong sales, and great customer experiences. Businesses that focus on product listing optimization will see their products sticking to the top pages like a magnet. That's where you want to be, right in the view of eager buyers. You can also hire Amazon SEO services to achieve all your goals without much hard work.

Avail Revenue Boosting Opportunities with Amazon PPC Management 

Amazon PPC is a big deal now, bigger than Microsoft and Oath, and even chasing Google and Facebook.

Want to know how? Let’s look at the numbers

• Amazon is now the third-biggest digital ad seller in the USA.
• eMarketer says Amazon's ad growth could more than double by next year and beyond.
• Google and Facebook might dip to 55.9% of the market, Amazon could snag up to 7% as of 2020, of all digital ad sales—that's a leap from 4.1%.

Image source: eMarketer

Amazon's testing tools to show its ads might be better than Google or Facebook. Why? Amazon knows what people buy, not just what they search for or like.

Advertising Solutions that Amazon Offers

Thinking about your 300 million potential customers on Amazon? What about the 80 million Americans with Prime memberships? If you're nodding your head, it's time to jump into Amazon digital advertising. Are You Ready? 

Amazon's main ad hub is the Amazon Advertising Console (AAC), which is key for serious sellers.

Here are the top advertising tools AAC offers:

Sponsored Products

Boost individual products and point customers straight to where they can buy them on Amazon.

Sponsored Brands

Highlight your brand and a collection of your products when customers are browsing.

Product Display

These blend in on the page, looking just like any other product recommendation.

The beauty of Amazon Sponsored Ads?

With Amazon PPC you only pay when someone clicks. Plus, Amazon's got your back, suggesting the best keywords to bid on so your ads meet the right eyes.

You can also track how your Amazon advertisements are doing and tweak things on the fly—switch up the keywords, adjust your bids, and stay ahead of the game. Ask the Amazon expert help to make the most of your advertising cost. Hiring Amazon marketing services can greatly reduce the burden off your shoulder.

Amazon Storefront: A Mini Mall of Your Own

Amazon Stores lets you build your brand's home on Amazon, no heavy design skills are needed. You can set up multiple pages, all drawing shoppers in from various organic sources on Amazon—like links right from your product detail pages.

Amazon DSP: Your Ticket to Wider Audiences

Amazon's Demand-Side Platform (DSP), previously known as Amazon Advertising Platform (AAP), isn't your everyday ad service. It's a special tool that lets you show ads to people on other websites and apps, not just Amazon.

Here's what you can do with Amazon DSP:

Run Display Ads

• Display ads can pop up on all sorts of places like other Amazon pages, devices, apps, and even sites that aren't Amazon.
• They can be like banners, but smarter, giving shoppers useful info about products.
• With Display ads, you can use Amazon's deep knowledge of what shoppers like to target your ads super effectively

Create Video Ads

• Like mini-movies that tell your brand's story.
• You'll see them on Amazon-related spots like IMDb, Fire TV, and soon, even Amazon's mobile app. 
• This is about more than just TV—it's about being where your customers are, with content that clicks with them.

You can manage DSP yourself or go through Amazon marketing agencies. It's for anyone who wants to advertise, whether you sell on Amazon or not.

Want more people buying your stuff on Amazon? A good sponsored ad can make that happen

 Here's how to make an Amazon ad that really works

Organize Your Ads by Shelves: Just like organizing books on shelves by genre, set up your Amazon ad campaigns by product type. This will help you manage your ads better and ensure they target the right customers, which could lead to more sales and lower costs.

Write Like a Pro: In a sea of ads, yours needs to pop! Write with a little humor and pizzazz to grab those eyeballs.

Details Matter: It might sound crazy, but pack your ad with info. Size, weight, color? Put it in. Customers want those details fast, or they'll zoom right past.

Name Drop: Find out which brands are hot in your category. Use their names as keywords, so that when shoppers look for them, your ad shows up too.

Try Different Ads: Amazon has a bunch of ad styles. Try them out. See which ones work best, then put your money where the results are.

It is genius to track the essential metrics as an Amazon FBA seller so that you know the smart changes you should make in your selling journey. Well, last but not least, That’s the lowdown on making your Amazon ads shine. Ready to get started? 

Who's Ready to Shop? They are!

Dived into Amazon Marketing? Check. Got the tips? Double check. So, what are you waiting for? It's time to get those Amazon advertisements out there and show shoppers why your brand and products are the best in the town. It's time to hit the ground running and watch your business grow! 

Need a Hand with Amazon PPC Management agency? We've Got You Covered! Reach out now!