How to Research Products to Sell on Amazon: A Complete Guide for 2025

Key Takeaways:

• Amazon product research helps identify profitable, low-competition items.
• Use tools like Jungle Scout, Helium 10, and AMZScout for accurate Amazon FBA product research.
• Trends, reviews, and competition analysis are essential for success.
• Always validate products with data, not guesswork.

Introduction: Why Amazon Product Research Is Non-Negotiable

Amazon is a digital marketplace powerhouse, but selling successfully requires more than just listing random items. Every successful Amazon seller understands that Amazon product research is the foundation of a profitable business. With millions of products and fierce competition, identifying the right item to sell is both a science and an art.

If you're planning to launch or grow your Amazon FBA business in 2025, this blog will walk you through a detailed, step-by-step process for conducting product research on Amazon, equipping you with strategies, tools, and expert insights to discover what really sells.

What Is Amazon Product Research?

Amazon product research is the strategic process of identifying potential products to sell on Amazon based on data such as demand, competition, profit margins, trends, and customer behavior. The goal is to find products that offer high demand and low competition, making them easier to rank, sell, and scale—especially if you're running an Amazon FBA (Fulfillment by Amazon) business.

Why Product Research Amazon Matters in 2025

• High competition: There are over 9.5 million sellers on Amazon.
• Consumer trends evolve fast: What worked last year may not work today.
• Profit margins shrink without data: Poor research leads to overstocking, refunds, and negative reviews.

According to Jungle Scout’s 2024 Seller Report, 62% of Amazon sellers who regularly perform product research earn over $5,000/month in revenue. That’s a strong case for making data your best friend.

Step 1: Understand What Makes a Good Amazon Product

Before diving into tools or analytics, clarify what defines a strong product:

These factors form the filter for effective Amazon FBA product research.

Step 2: Use Amazon’s Own Marketplace for Clues

Start by browsing Amazon itself to understand trends and product categories:

• Best Sellers Page: Shows top-selling products by category.
• New Releases: Ideal for spotting upcoming trends.
• Movers and Shakers: Highlights products rapidly growing in popularity.
• Customer Also Bought: Helps find product bundles and complementary items.

Tip: Type generic keywords in the search bar and observe the autocomplete suggestions. These are search terms Amazon users actively look for—pure gold for product research Amazon insights.

Step 3: Use Product Research Tools to Save Time

The manual process is helpful but slow. For serious sellers, automation tools streamline the research process. Here are the best tools for Amazon FBA product research:

1. Jungle Scout

• Tracks sales history, revenue estimates, and product demand.
• Offers Chrome extension for instant data while browsing Amazon.
• Ideal for beginners and advanced sellers alike.

2. Helium 10

• All-in-one suite offering keyword research, product tracking, and profitability calculator.
• “Black Box” tool helps find high-potential products based on custom filters.

3. AMZScout

• Offers data-rich product analysis, sales estimates, and FBA fees.
• Especially useful for comparing competition levels.

These tools provide data points like:

• Sales estimates
• Competition scores
• Listing quality
• Keyword performance

Combining multiple data layers ensures bulletproof Amazon product research.

Step 4: Analyze the Competition

Once you shortlist some products, analyze competing listings for the following:

• Number of reviews: Fewer reviews = easier entry.
• Quality of listings: Poor images, lack of A+ Content, or vague descriptions signal opportunity.
• Brand dominance: Avoid categories with large brand monopolies unless you can clearly differentiate.

Use the “Listing Quality Score” available in Helium 10 or AMZScout to quantify opportunities.

Step 5: Validate with Keyword and Search Data

Once a product looks promising, validate it using keyword research. Ask:

• Are people searching for this product?
• How competitive are those keywords?

Use Helium 10's Cerebro or Jungle Scout's Keyword Scout to:

• Identify high-volume, low-competition keywords
• Determine the total keyword reach of your product
• Evaluate seasonal vs evergreen keyword trends

A product with strong keyword visibility increases your chances of page-one ranking without a massive ad budget.

Step 6: Factor In Seasonality and Trends

Use Google Trends or Amazon search volume tools to validate seasonality. For example:

• “Beach towels” spike in summer
• “Heated blankets” trend in winter

If you're starting out, evergreen products are safer. But once you’re experienced, leveraging seasonal spikes can help drive significant revenue.

Step 7: Calculate Profitability

This step separates hobbyists from serious sellers. Calculate:

• Cost of goods (from suppliers like Alibaba)
• Shipping costs (including customs for international sellers)
• Amazon FBA fees
• Storage fees
• Advertising costs

Use an FBA calculator (offered by most tools) to predict real profit margins.

Tip: Aim for a 30–50% margin minimum. If you’re below that after all expenses, find another product.

Step 8: Find a Reliable Supplier

Once your product is validated:

• Use Alibaba, Global Sources, or ThomasNet to find suppliers.
• Request samples before bulk orders.
• Negotiate MOQs (Minimum Order Quantities) and shipping timelines.

You can also use Alibaba’s Trade Assurance or source locally for faster delivery.

Step 9: Test Before You Scale

Don’t go all in on the first shipment. Place a small test order (100–300 units) and measure:

• Conversion rates
• Customer feedback
• Return rate
• Organic ranking growth

Based on performance, you can adjust pricing, listing, or packaging before scaling your inventory.

Step 10: Monitor and Optimize Continuously

Amazon's marketplace changes fast. Use your research tools regularly to:

• Monitor keyword rank
• Watch competitor listings
• Track customer feedback and adjust

Even post-launch, Amazon product research doesn’t stop. The most profitable sellers are those who keep optimizing their strategy based on fresh data.

Bonus Tips for Successful Product Research on Amazon

Building Trust Through Transparency

A quality listing backed by clear product benefits, honest reviews, and trustworthy shipping builds long-term customer trust. Transparency in your brand message leads to repeat buyers.

Using Employee Monitoring to Improve Customer Service

If you’re growing your FBA team, especially for customer support, use employee monitoring software to ensure quick responses and quality service—this reflects in your reviews and star ratings.

Real-World Example of Amazon FBA Product Research

Let’s say you're interested in “kitchen gadgets.”

1. Use Jungle Scout to filter for:
• Price: $20–$40
• Reviews: Under 300
• Monthly sales: 500+
2. Find a garlic press with 200 monthly searches and 150 reviews.
3. Check Helium 10 for keywords like:
• “easy-clean garlic press”
• “stainless garlic crusher”
4. Source a supplier from Alibaba with custom branding and packaging.
5. Calculate:
• Cost: $2.50/unit
• Shipping: $0.80/unit
• Amazon fees: $5.00/unit
• Sell Price: $19.99
• Net Profit: ~$11.69/unit
6. Place a test order of 200 units and launch using PPC.

Final Thoughts

Whether you're a first-time seller or scaling your Amazon business, mastering Amazon product research is the key to long-term success. In 2025’s competitive landscape, data-driven decisions will help you minimize risk, increase profits, and grow faster. Start small, stay consistent, and always let the numbers guide you.

Frequently Asked Questions (FAQs)

Q1: What is Amazon product research and why is it important?
Amazon product research is the process of finding profitable, low-competition items to sell. It’s crucial for avoiding losses and maximizing long-term business success on the platform.

Q2: Which is the best tool for Amazon FBA product research?
Jungle Scout and Helium 10 are industry favorites. They provide deep insights into trends, competition, and profitability for successful Amazon FBA product research.

Q3: How much should I invest in a product initially?
Start small—around 100–300 units—to test market viability. Once validated, you can scale orders based on sales velocity and customer feedback.

Q4: Can I do product research on Amazon without paid tools?
Yes, by using Amazon's Best Sellers list, autocomplete suggestions, and customer reviews. But tools save time and provide more accurate, real-time data.

Q5: How often should I do product research?
Continuously. Market trends shift, and customer demands change. Frequent product research on Amazon helps you stay ahead of the competition.