Xiaomi after using ‘Mi’ branding for over a decade, has finally decided to ditch the ‘Mi’ branding for good.
Many believed that ‘Mi’ is short for ‘Xiaomi’ itself. For those who don’t know, ‘Mi’ actually stands for “Mobile Internet”, it also has another meaning, “Mission Impossible”. This is mainly because Xiaomi had gone through quite difficult times during the early years in the smart devices businesses.
Xiaomi has earned a huge reputation in the international markets, such as Europe, China, and India. It doesn’t have such a presence in the United States, especially in the smartphone segment. This is because most US consumers aren’t much aware of how big of a brand is Xiaomi. However, this is about to change in the near future.
They already implemented this new change and have silently branded on its recently-announced MIX 4 handset. It’s the latest and high-end device with no ‘Mi’ branding at launch. This change was subtle, that’s most of the people didn’t notice it and Xiaomi didn’t mention it either.
This change has started with the latest Xiaomi MIX 4, and it will soon follow on other devices of Xiaomi.
The representatives of Xiaomi also confirmed to XDA Developers that this change isn’t a one-time thing but it will stay like this indefinitely. It further states that all the upcoming products of Xiaomi will also follow the footsteps of MIX 4.
The branding of ‘Mi’ isn’t only limited to smartphones. This new change will also implement on numerous other products that contain the ‘Mi’ branding, including laptops, air fryers, scooters, refrigerators, handsfree, and so much more.
Unfortunately, we didn’t get to know the real reasons why Xiaomi is ending ‘Mi’ branding from its products. It’s quite a possibility is that maybe Xiaomi wanted to only associate its products with its own name only from now on. All we could do now is only wait for what further explanations Xiaomi has for us down the road.
Many believed that ‘Mi’ is short for ‘Xiaomi’ itself. For those who don’t know, ‘Mi’ actually stands for “Mobile Internet”, it also has another meaning, “Mission Impossible”.