Project Complexity
The complexity of your SEO project significantly impacts its cost. For basic websites with
straightforward optimization needs, costs may range from $1,000 to $2,000. However, projects
involving intricate product catalogs or extensive site restructuring, such as large-scale
e-commerce platforms, can range from $3,000 to $5,000, depending on the requirements.
Keyword Research
Effective keyword research is essential for a successful SEO strategy and influences the
overall cost. Basic keyword research and analysis might be included in standard packages
costing between $1,000 and $2,000. More comprehensive research, targeting niche markets or
highly competitive keywords, can increase the cost from $2,500 to $4,000.
On-Page SEO
On-page SEO focuses on optimizing individual pages to rank higher and attract more relevant
traffic. This includes optimizing meta tags, headers, URLs, and images. For basic on-page
SEO, costs typically range from $1,000 to $2,500. More extensive efforts, involving a larger
number of pages or more in-depth optimizations, can increase costs up to $3,500.
Link Building
Building a strong backlink profile is a key element of SEO that impacts your site's
authority and ranking. Basic link-building efforts might cost between $1,000 and $2,500. For
more aggressive link-building campaigns, especially in competitive niches, costs can
escalate to $3,000 to $5,000, reflecting the additional resources needed.
Local SEO
For e-commerce businesses targeting specific geographic areas, local SEO is essential. Basic
local SEO services, such as optimizing Google My Business and local citations, might range
from $1,000 to $2,500. More comprehensive local SEO strategies, including local content
creation and advanced local keyword targeting, can cost between $2,500 and $4,000.
Conversion Rate Optimization
Conversion rate optimization (CRO) is aimed at increasing the percentage of visitors who
complete desired actions on your site. Basic CRO services, like A/B testing and basic site
adjustments, can cost between $1,000 and $2,500. More in-depth CRO efforts, which involve
extensive testing and comprehensive strategy development, can push costs to $3,000 to
$5,000.