The Impact Of iOS 14.5 On Facebook Ads

Earlier this year, Apple announced the latest framework for the AppTrackingTransparency (ATT) feature, which has been implemented on all iOS devices starting from April 26th, 2021.

In the latest update, this feature allows the iPhone and iPad users the option to opt out from receiving targeted ads on their newsfeed. Facebook and Instagram need permission from the users to gather and track their data for placing personalized ads. With this new update, it makes quite a challenge for retailers and businesses to find and push ads to their target audience.

There are over 98% of active users on Facebook and about 1 billion iPhone users, which will certainly affect retailers targeting that audience and compromise the efficacy of Facebook ads.

Keep on reading this blog, to learn in detail how does this new update affects Facebook Ads and how can you change your game in targeting your audience.

Less Visibility

One of the major impacts of this new update is Facebook ads now have lesser visibility than on previous iOS versions. Since now the iPhone users can block personalized ads, thus, they won’t be included in your marketing strategy.

However, on the other hand, it can also be a blessing in the sky.

How?

Well, simply, with this new update, iPhone users can make a rational decision whether or not these ads are helpful for them in the future. If some of these users choose to accept data tracking, they can be a valuable asset and potential customer for the marketers to target and generate revenue.

If you think asking for permission to place targeted ads may result in fewer users to push ads. However, this is something we have already experienced before, on email marketing.

Back in the day, the opt-in option of email marketing had seen a decline in the targeted audience. However, gradually users started to grant permission to marketers to target them with ads by becoming their subscribers.

Similarly, this new update may result in the fewer audience to target, those users who grant the permission will be highly coveted.

Impact On Tracking

With this new update, there is a limit to information being leveraged. Thus, it makes a huge impact on event tracking, attributes, audiences, and reporting.

However, Facebook has notified businesses placing ads on their Ads Manager how to make the most out of their advertising campaigns.

To help businesses, Facebook brings a new change to its click-through attribution, decreasing from 27 days to 7 days. This means the stats of your ads are based on activity within 7 days of clicking on your ad, or within 24 hours of viewing it.

Nonetheless, the stat doesn’t include the data of those iPhone users who have declined your request to place personalized ads.

Reporting Changes

Businesses no longer have all the data to leverage in their marketing strategy as they provided in the previous versions.

iPhone users who have refused to share their data with Facebook will not be included in your reporting. So, whatever activity they have on Facebook, you won’t be notified.

This is probably now one of the biggest obstacles businesses have to face. It’s just like going back to the old days of TV and radio where we know our advertising efforts are working, but we didn’t know how much.

On the other hand, Facebook provides an in-depth report of every single cent businesses invests. Sadly, this feature will not be available anymore.

Now, businesses must monitor their sales through their e-commerce platforms such as WooCommerce or Shopify. These platforms will show you the real picture of your sales. You also need to estimate how much business you’re getting from Facebook, even if you’re not getting the full picture from it.

These new changes will affect Google as well, as you won’t get an accurate report from Google Analytics.

What Should You Do?

It’s not the end of the world, there are still various methods you can leverage to make the most out of your advertising campaigns and generate leads and conversions. You need to:

Focus On Email Marketing

Now’s the good time as any to develop and work on your email strategy. Leverage Facebook ads to usher your audience to your website then, try to collect their email addresses. So, you would be able to target them and push ads on their emails and also use these email addresses to target them with Facebook ads.

There is various software available on the internet that enables you to create a custom Facebook audience based on your email list that updates automatically when new users subscribe to join your list.

Furthermore, you can also leverage Facebook Lead ads to gather email addresses from within Facebook. Then you can utilize these emails to create a custom audience and reach out to them through an email sequence.

As there are so many businesses asking for email addresses from their prospects, So you need to be a little more creative in order to stand out; giving “10% Off” will just not cut it. One of the best ways to gather emails is to run a competition and give something special for winning subscribers.

Leverage Videos

If you think a picture is worth a thousand words, videos would certainly be worth millions. It’s a great tool to grab the attention of your target audience and should be leveraged on Facebook ads.

You can attract people who aren’t aware of your product or service with visually appealing videos. You can further re-target your audience who are in the middle of the funnel that has already watched your video.

The goal is to show more information on your ad and ease the process of middle to funnel the audience into conversions.

Have Patience

There’s no denying the fact that there is a big change in advertising with this new update and it will definitely have its repercussions. However, their effect will not happen overnight, you will still have time to recuperate and devise new strategies to target your audience effectively.

Conclusion

Changes happen all the time. There was once a time when newspapers were the only medium to place ads. Then, came radio and TV, and now streaming services like Netflix showed up, putting an end to broadcast ads forever.

Times and methods change, but the principle of marketing still remains the same. That is to deliver the right message to the right audience at the right time.

Privacy has always been a huge issue, especially with online apps which Apple dealt adequately to protect its users’ data. In the coming years, we are expecting others to follow in the footsteps of Apple and protect the privacy of their users.

We still believe that Facebook is still a dynamic platform to target prospects. We just need to accept these new changes and work our way around adapting to new methods to target audiences.

Position 0: A Comprehensive Guide To SEO

Position 0, the most desirable position for any SEO manager. If you know a little bit about SEO, you would know how crucial Position 0 is for your website. Whether it’s boosting website traffic, generating leads, or converting into profitable outcomes, Position 0 helps you achieve it effortlessly.

In this blog post, we’ll cover all nitty-gritty details of Position 0 and shed some light on why do you need Position 0 in the first place for your business.

What Is Position Zero (P0)?

Position 0 is the very first search result on Google right above the organic SEO listings. It is also referred to as a featured snippet or rank zero. The purpose of P0 is that explicitly provides the answer to the searchers’ query without the need to click on a website.

Position Zero Example

To further simplify what P0 is, let’s look at a P0 search result.

If I search for “how to get a driver’s license,” the P0 result will show right below the paid ads and it will look like this:

The featured snippet provides a direct answer to the search query. In this case, it shows the step-by-step list of how to get a driver’s license with a link to the New York DMV.

Now, that we have covered What Position Zero is, and what it looks like, let’s dive down to the history of Position Zero.

History Of Position Zero

Google is always known for bringing something new to the table. Over the last few years, Google has evolved and fine-tuned search results and answer queries in a more detailed manner to the searcher.

To provide a direct answer to search queries, Google has introduced the Knowledge Graph, based on human-generated information from databases like Wikidata and Freebase.

For instance, looking for the answer of “CEO of Tesla” will show this Knowledge panel, yield the information from Google’s Knowledge Graph.

Fast forward to now, Google leverages countless pages in its index to yield results in real-time.

Assessing the relevancy to the search query, Google introduced Position Zero, which takes a chunk of information or content directly from the website.

For instance, looking for, “how to write a blog” yields a featured snippet from HubSpot with a step-by-step list and a link to their website for the searchers to read more.

You may be wondering where does Google pulls the information from for the featured snippet and how can one earn a spot? Keep on reading to get the answer to these questions.

Where Does Position Zero Content Come From?

When searchers enter queries on Google, its algorithms find web pages that answer searchers’ queries. The search results will display at the top of the search engine ranking page as Rank Zero or Position Zero results.

Furthermore, Google also includes the link and page title of the website containing the information of search query.

Why P0 Is Important For Your Business?

If you know what SEO is and knows how to leverage it for business, it certainly means that you know the importance of ranking at the top of the search engine ranking page.

When you rank at the top of search results on the keywords related to your business, you earn more website traffic, leads, and hopefully convert them into revenue.

Position Zero puts you at the top of search rankings, even above the first position. That in turn, allows you to drive more traffic to your website.

Let’s now deep into why SEO is important for your SEO strategy and achieving business goals.

Position Zero Helps You Gain More SERP Territory

With Position Zero, you’d be able to gain more SERP territory. It provides more information on relevant queries than other search results and covers more areas of the SERP, leaving lesser room for your competitors.

Your webpage rank on the featured snippet allows you to have more presence on SERP, making searchers learn more about your business, products, or services.

Position Zero Helps Improve Click-Through-Rate (CTR)

There’s no denying the fact that websites that rank on the top of the search result receive the most clicks. If you happen to rank on Position Zero, it will further up your game, gaining more clicks and website traffic.

These clicks are the key to generating more leads, conversions, and revenue. They are crucial to succeed in the digital world.

Position Zero Results Are Crucial For Voice Search

Voice search takes a majority of search results. Therefore, it’s highly crucial for businesses to optimize their content for voice searches to gain an upper over their competitors.

Otherwise, you will most likely lose a wonderful opportunity to get more clicks, generate leads and conversions.

Position Zero Results Are Becoming More Ubiquitous

There are over 12% of search results contain featured snippets.

Position Zero is becoming more ubiquitous day by day, therefore, you should optimize your website for your Position Zero as well. It will help you gain a bigger piece of the pie on SERP.

If you think getting to the first page of SERP is good enough for your business growth, you cannot be more wrong. Position Zero takes most of the traffic and should be the top priority in your SEO strategy.

How To Rank Your Content In Position Zero?

There are seven ways you can rank your content in Position Zero. You also need to include these formats in your SEO strategy.

  • Paragraphs
  • Numbered and bulleted lists
  • Tables
  • Videos
  • Images
  • Charts

Apart from including these formats in your content, there are other types of content that you should include in achieving Position Zero.

1.     5W answers (who, what, where, when, why?

The purpose of Position Zero is to answer the 5W questions: Who, what, where, when and why.

If you happen to provide the answer to the questions accurately and succinctly, there will be a high chance of it appearing on Position Zero, something like this result for “why is the water blue” query,

If you cannot seem to find the 5Ws, you can also refer to the “People also ask” feature to find more questions to answer relevant to the topic. Then, you also need to make sure that your answers are to the point, covered with more detailed information on your webpage.

2.     How-tos

Leveraging how-tos also work wonders in achieving P0 results.

Most “how-to” searches on P0 results provide a step-by-step guide for the searchers. As in the example above, Drivers Education USA offers detailed instructions for searchers to start a car, by clicking on their link will further elaborately cover the entire topic.

3.     Definitions

Definitions are also a great way to rank your content in Position Zero.

Searchers always look for meanings of complicated words and P0 delivers that information effortlessly.

This P0 result for “mission meaning” helps searchers find the meaning of the term.

4.     Comparisons

Most searchers compare two or more products or services that help them in their buying process, or they simply want to gain more knowledge.

The P0 result for “Pepsi vs Coke” gives an overview of the giant brands with a link for searchers to read more.

You can easily format this type of content with bullet points, lists, or tables in order to achieve a featured snippet spot.

5.     Price Information

P0 results also come from price information. Searchers look for prices of products or services on search engines to have a rough idea of how much they need to pay for a particular product or service.

If you’re wondering about the price of the new iPhone, here’s how you can get a quick estimate on Position Zero result.

6.     Top Lists

Top Lists also yield P0 results; as they help searchers in the buying process.

If you have a musical ear and are looking for great new songs to buy, just search for “top-rated songs” and voila!

7.     Frequently Asked Questions (FAQs)

Don’t mistake it with FAQs that answer a wide range of questions. P0 FAQs answer common questions asked by searchers about a particular topic.

And it yields results from in-depth web pages that cover everything about that subject.

For instance, when you search for “vegan flavors of domino’s pizza,” the result will show how vegan pizza is made.

Vegan food enthusiasts can now know more about Domino’s Pizzas’ vegan flavors to delight their tastebuds and learn more about them in Business Insider’s blog post.

Conclusion

In the end, it’s quite challenging to rank your content in Position Zero. Even if your content gets into Position Zero; it still is subject to change if or when search engine decides another piece of content provides more value and is relevant to the particular subject.

Therefore, businesses must keep their content in check and make regular updates. In that way, your content will stay on the featured snippet.

Remember, no SEO strategy delivers results overnight. It takes time and patience to put your content at the top of SERP.

Nonetheless, if you leverage the right and relevant keywords and optimize your content based on the search intent of your target audience, you might get to put your content on the sweet spot of Position Zero.

Steve Jobs 6 Bullet Points Strategy For Apple: What Can We Learn?

Recently, a decisive email that was written on October 24th, 2010 from Apple CEO Steve Jobs has gone viral on social media.

The agenda of the email was meant for top-secret offsite management meeting for the company’s upcoming “Top 100” Apple’s influential employees.

It was published amidst the ongoing lawsuit of Epic vs. Apple. The agenda is highly comprehensive which is ideal for entrepreneurs and business leaders to take notes. However, the agenda gain traction because of the very first point, entitled “2011 Strategy” which Steve Jobs assigned to himself.

The agenda contains six bullet points and each of them teaches insightful lessons.

Those six bullet points are mentioned below:

  1. Who are we?
  2. What do we do?
  3. Post PC era
  4. 2011: Holy War With Google
  5. 2011: Year Of The Cloud
  6. 2015: New Campus

Let’s discuss each one of them in detail.

Be Resilient

The first two questions of the agenda are essential for any business.

  • Who are we?
  • What do we do?

At first view, these questions may sound redundant coming from Jobs himself. As he has been running the show of being the CEO of the company for over a decade and spearheaded the company to achieve the pinnacle of success.

The reason why he included it in the agenda is that he knew perfectly well, how easily one can fall from the top. Apple had a dark past where it went from being a successful enterprise only to fail by producing mediocre products and initiatives at best.

To prevent that from ever happening again, he consistently questions who it was and what it did. He needed to make his agenda clear by identifying the company’s values, focus, leadership and ensure to align them to the organization’s goals and long-term objectives.

Lesson: The market dynamics keep on changing, so you constantly need to upgrade yourself by finding the answers to these two crucial questions.

Know Your Strengths

“Post PC era” has identified two important aspects. First, it indicated the dynamic shift of consumers’ purchases of PC to mobile devices.

The second highlighted Apple’s key strengths of being successful in this emerging market.

Jobs proudly compliments “Apple is the first company to get here,” and he was absolutely right. iPhone and iPad had become revolutionary mobile devices.

According to Statista, from 2012 to the third quarter of 2021, iPhones and iPads have been the top two products consecutively, contributing to Apple’s revenue, leaving behind Mac and other products.

Jobs knew that mobile devices were the key to success. That’s why he pushed their top influential employees to invest their resources in the improvement of mobile devices, apps, communications and cloud services. This decade-old strategy is still being followed today which has made Apple Inc. a trillion-dollar company.

Lesson: Find your strengths that make traction in the market and work hard to deliver those things better than anyone.

Keep An Eye On Your Competitors

The next bullet point showcases how Jobs knew of the competition with Google. As he calls it…

2011: Holy War with Google

Even though Apple’s iPhone and iPad were nothing short of revolutionary, however, Google still had an edge over Apple which Jobs was fully aware of. That’s why, he highlighted and shared his thoughts on how Google’s Android operating system is “way ahead of Apple” in integrating cloud services for contacts, calendars, and mail.

Jobs clearly states,

“[We need to] Catch up to Android where we are behind…and leapfrog them.”

Lesson: Double down on where you excel and ignore your weakness at your own risk.

Prioritize One Big Phenomena

In this bullet point, Jobs writes about the phenomena that would take his company to the next level. He referred to this point as “the year of the cloud.”

Jobs also writes that Apple was the one who introduced the digital hub concept and store digital assets such as photos, music, videos, contacts, and calendars on a computer system. However, that concept is coming to an end and claimed cloud is the next big phenomenon and Apple had to adapt to this dynamic change if they want to stay on top of the competition.

“Google and Microsoft are further along on the technology,” Jobs continues, “but [they] haven’t quite figured it out yet.” Jobs wanted his team to go above and beyond into achieving and leveraging this technology to its full potential.

In this way, it will help Apple to sustain and thrive in the digital world and could even have the potential to overcome their competitors. To emphasize this important subject, Jobs wrote “[We need to] tie all of our products together, so we further lock customers into our ecosystem.”

Lesson: Even though you have a lot on your plate, but certain things should have the top-most priority which should never be neglected or overlooked.

Find that one important thing out and ensure that everyone is on the same page to support and achieve it with the same passion as you do.

Look And Plan For The Horizon

Jobs close off his bullet points with these three words.

2015: New Campus

Jobs referred to this bullet point to “Apple Park,” which is a 175-acre campus, serving as the headquarters of the company. This was the dream project of Jobs which he wanted to be the heart of the company which inspires and galvanizes employees to “think different” and excel.

Unfortunately, Jobs hasn’t had the chance to see the new campus. Nonetheless, he did lay out the foundation and invested his time and efforts in the design of the campus, involved in the minute details, materials and even its interior.

Even though Jobs planned to have the new campus ready for employees to work in 2015. However, the new campus came into being in April 2017, two years later.

Lesson: Be on the ground, but always plan for what comes ahead.

Conclusion

Well, there you have it.

One ingenious business strategy including six major bullet points, written in a few words, devised for the next 10 years and so on.

These few words should be a lesson for every business student and leader alike:

  1. Be resilient
  2. Know your strengths
  3. Keep an eye on your competitors
  4. Prioritize on big phenomena
  5. Look and plan for the horizon

Leverage any one of these six bullet points along with these five steps to devise a well-thought-out business strategy.

The Future Of Fintech

There was once a time when financial technology was utilized in back-end support functions for banking institutions and traders. It wasn’t the top priority of venture capitalists to invest in that sector. Public companies in the industry were rarely compared with the top-tier companies of Silicon Valley.

However, there has been a paradigm shift recently. Over the last few years or so most private venture has seen a significant boost as fintech is taking the most share of the investment dollars. Now, Fintech has earned itself to be included in the innovation economy, and its massive growth has made it quite difficult to tell the difference between hype and reality. In recent years, artificial intelligence, blockchain, crypto assets and machine learning, and a plethora of other digitization symptoms have created a buzz in the trade media.

Large global banks educate and galvanize corporate venture and digital incubators to invest, acquire or copy solutions from small businesses and startups. On a global scale, Eastern technology companies introduced messaging apps that have countless users and incorporated financial services in order to outcompete the potential of Western-regulated restrictions. Most of the US tech companies invested a lot of money as well to find ways to offer financial products without utilizing the third rail of regulation.

From Product To Consumer

It’s quite easy to finance in this day and age. There are institutes like banks that hold deposits with interest rates, investment tycoons make investment funds, similarly, insurers and lenders underwrite their client’s risk with capital. There are also factories that sell the product, such as financial advisors, lending officers, or bank branches.

In all these two spectra are highly complicated value chains of software, balance sheets and humans, combined with industry habits. In the end, it’s always the client that visits a store and purchases financial products.

The Digitization Impact

physical conversations were used to happen to establish a relationship with the consumer, are now being conducted on mobile phones. Moreover, numerous examples include American Robo-advisors like Betterment, Asian insurtech like Ping An, or European neobanks like Revolut.

Raw automation is leveraged in the process of assessing, onboarding and serving clients. Furthermore, machine learning and processing of natural language are utilized to generate chat and speech, without the need of having people engage with a live agent.

This type of simple yet direct automation has paved way for huge vertical competition among numerous industry sectors, as they work around to cross-sell and bundle their services. With fintech is on the rise, it gives a cut-throat competition between a digital lender with the digital payment app in a battle to deliver the best digital bank account to their prospects.

Direct-To-Consumer Fintech

Softbank is one of the biggest investors in direct-to-consumer fintech companies to get an opportunity to serve the millennials.

There are millions of small accounts in the mobile apps of clients. Thus, it makes conventional financial investors skeptical whether their economical practices will work in the long haul.

Not only that but also there is fierce competition among large-scale incumbents like Goldman Sachs Group Inc., JP Morgan Chase & Co., Banco Santander, and more. They have brought a new approach to their product-led solutions.

From Customer To Platform

It’s a good start to have digital point solutions, however, they are not the ideal solution for our fintech journey.

For instance, when you need to buy a toothbrush, you don’t go to the toothbrush store. You obviously go to the drug store or supermarket that offers hundreds of dental hygiene products. Similarly, e-commerce platforms offer a diverse range of products for their clients.

Data Aggregation

Data Aggregation site in the US and the regulatory mandated PSD2 in Europe have introduced the Financial Application Programming Interfaces that enables the data of banking and investment to move across different places and destinations.

Today, the financial institutions that provide assistance to tech companies in terms of renting their charters, licenses, and balance sheets are regarded as banks-as-a-service. These institutions allow any distribution experience to incorporate pertinent financial capabilities.

This has become a challenge for conventional incumbents, who follow old-fashioned practices of manufacturing products and leverage sales channels to push them to their prospects. Now, consumers directly get in touch with finance at the edges of their experience.

For instance, Affirm has a “Buy now and pay later” offering to their customers, Greensky Inc. offers to finance to borrowers living in the homes of home improvement contractors, and Tesla Inc. offers car insurance to their customers. You don’t have to go to a financial institution as they now will come to the point-of-purchase directly.

Financial Generics

We are ushering into the age of financial generics where both branded and replica products are sold at the same point of purchase. For instance, Walmart Inc. offers both branded toothbrushes and generic knock-off toothbrushes, similarly, financial generic products can also be sold to people.

These products are not sold as white-labelled versions of financial institutions products like Goldman Sachs and Apple Inc., collaborating to offer a credit card.

Instead, these are the imitation of Foxconn off-brand smartphones, that are manufactured by gaining knowledge and understandings from the iPhone. As financial plumbing comes to light, mainly because of data aggregation and blockchain-based infrastructure, generic knock-off will most definitely increase exponentially.

Reconstruction Manufacturing

There was a time when financial product manufacturing was considered an elite level of craft powered with custom-made software. Just like the painting of the Mona Lisa was considered to be the peak of art. Similarly, wealth management platforms and core-banking systems are carefully architected and custom solutions.

Nonetheless, painting a portrait has no competition with the invention of the camera. Likewise, there is a fundamental challenger of financial infrastructure in the form of blockchain-native finance.

Blockchain Technology

The new legacy chassis is unlike traditional chassis which caters to each firm differently. This new and improved legacy is equipped with an account opening, built-in settlement, digital scarcity, trading, underwriting engines and money movement.

Each year, crypto miners spend billions of dollars to prevent cyberattacks and data protection and numerous open-source developers are working relentlessly to make the software secure for all users. While people are still impressed and are going gaga over the financial features of Bitcoin, there is also next-generation programmable blockchain networks, like Ethereum, that are revolutionizing primitives and data standards, creating a highly efficient finance factory.

The first implementation of the new approach has been seen already in the functionality of banking, digital investing, lending, asset management and making payments. While it’s still in its infancy, however, it could show how large financial institutions can leverage it to bring innovation and reshape their industries.

The biggest hindrances that may come to such transformation are the rules and regulations, which dictate how industries come into existence in the past.

Conclusion

All these underlying changes, enabling humans to evolve and adopt a new and pragmatic approach.

It’s surreal to understand why US citizens are reluctant to upgrade themselves from using credit cards for decades, on the other hand, it doesn’t take much time for Apple Inc. to introduce touch-based interfaces on their iPhones. Thus, it’s imperative for entrepreneurs to bring in aesthetically pleasing interfaces and companies manufacture and distribute products to the masses, otherwise, even the best financial manufacturing will most likely fail.

Fintech is on the rise, banks and other financial institutions are becoming aware of this massive change in finance. However, few companies that didn’t adopt this change are now paying the price of losing the battle entirely. The tech companies are leveraging this new approach of finance by directing and diverting their millions of website traffic to their partners and vendors.

Top 10 Reasons Why You Should Choose Weebly To Build Your Website

Weebly is known for being one of the best website builders when it comes to reliability and user-friendliness in the market today. It’s quite easy to develop a website whether it’s an online store, launch a blog, or a personal website without the need to code.  Your website can be up and running in the shortest amount of time as Weebly provides you with a personalized domain, email address and free hosting. Weebly also offers visually appealing and customizable themes and also offers support on premium versions via chat, email, over the phone, webcasts, and video tutorials.

There are numerous reasons why you should choose Weebly to build your website, we have compiled a list of top 10 reasons that will certainly galvanize you to choose Weebly:

1. Drag And Drop Feature

The drag and drop editor interface is one of the best features of Weebly. Unlike other website development platforms, it doesn’t require spending time finding and installing plugins. Although Weebly has some limitations, it offers a lot of options and features for you to utilize. It’s quite easy to develop on Weebly, with the drag and drop feature that can be leveraged into the content area of the website. Elements available on the editor interface can easily be dragged and dropped into the content area of the website

2. No Ads:

Ads may probably be the most annoying aspect of free website builders. The most irritating part of advertisements is that it diverts the attention of audience visiting your website. So, you are left with no other option but to upgrade to the premium version. Fortunately, there is no such thing as ads on using Weebly.

3. Integrate Multimedia Content:

Another benefit of using Weebly is that you can easily add flash content by adding an element. Furthermore, you can also integrate audio and video codes by leveraging the custom HTML element. The best part of Weebly is that you can directly drag and drop images in the content area without the need for elements. This feature will automatically consider images as a gallery if there are multiple images to upload.

4. SEO Is Super Easy:

It’s super for developers to do SEO; all you need to do is integrate the Google Search Central authentication code in Weebly. You can add different scripts to every single webpage or an entire website simply by pasting them into the code section of either the header or the footer. Setting up 301 redirects is also easy on a Weebly website, you just need to enter your old and new URLs.

5. Easy Access To CSS And HTML Codes:

When you are building a website on Weebly, it offers instant access to the source code of the website which allows you to add your desired features. Moreover, you also have the option to import new themes and use the elements to include customizable HTML codes on your web pages.

6. Password Protected:

Weebly also provides security for your website by offering password protection. You can easily set passwords whether it’s for a webpage or an entire website. You also have the option of either exclude your entire website or an individual page from the search engine’s crawling.

7. Separate Mobile Device Builder:

Weebly features a separate mobile device builder that automatically generates the mobile versions of the website in real-time. As per the need of your business, you can customize it accordingly. It’s one of the best features of Weebly for website developers.

Weebly helps your business to thrive by providing the option of adding, eliminating, and reorganizing modules individually from the desktop version of the website.

8. Flexible

Weebly offers flexibility for website developers by offering 10 website creations per account. Moreover, it also allows developers to upload countless amounts of files within the limitations of their terms of use.

9. Host And Export Options

It’s probably one of the best features of Weebly that it offers free hosting for your website, whether or not you buy a premium version. Not only that but also its premium platform enables developers to upload 250 MB of files while the free version allows developers to upload up to 10 MB of files.

On Weebly, developers can export files as a ZIP archive, it’s available in the admin area. Once the developers completely export the files, they can then be uploaded to a hosting service and will work the same as on Weebly.

10. Excellent Customer Service

Weebly has a dedicated customer support team. They offer a response to their customer’s queries promptly. Customers have the option of getting support via emails, phone, live chat or even posting your query on their social media accounts like Facebook/Twitter.

Moreover, Weebly also offers a comprehensive guide and video tutorials for the customers to troubleshoot their issues with ease.

Conclusion

Weebly is a great platform for building websites. It offers quick and easy website building features along with visually appealing and customizable themes to make your website unique and user-friendly.

This platform is an excellent choice for website developers who have little to no knowledge of coding. Moreover, it also helps develop numerous online stores within your website.

Even if you have limit products on your website, this is still a great e-commerce platform for boosting your business.

Xiaomi To Ditch MI Branding On Future Products

Xiaomi after using ‘Mi’ branding for over a decade, has finally decided to ditch the ‘Mi’ branding for good.

Many believed that ‘Mi’ is short for ‘Xiaomi’ itself. For those who don’t know, ‘Mi’ actually stands for “Mobile Internet”, it also has another meaning, “Mission Impossible”. This is mainly because Xiaomi had gone through quite difficult times during the early years in the smart devices businesses.

Xiaomi has earned a huge reputation in the international markets, such as Europe, China, and India. It doesn’t have such a presence in the United States, especially in the smartphone segment. This is because most US consumers aren’t much aware of how big of a brand is Xiaomi. However, this is about to change in the near future.

They already implemented this new change and have silently branded on its recently-announced MIX 4 handset. It’s the latest and high-end device with no ‘Mi’ branding at launch. This change was subtle, that’s most of the people didn’t notice it and Xiaomi didn’t mention it either.

This change has started with the latest Xiaomi MIX 4, and it will soon follow on other devices of Xiaomi.

The representatives of Xiaomi also confirmed to XDA Developers that this change isn’t a one-time thing but it will stay like this indefinitely. It further states that all the upcoming products of Xiaomi will also follow the footsteps of MIX 4.

The branding of ‘Mi’ isn’t only limited to smartphones. This new change will also implement on numerous other products that contain the ‘Mi’ branding, including laptops, air fryers, scooters, refrigerators, handsfree, and so much more.

Unfortunately, we didn’t get to know the real reasons why Xiaomi is ending ‘Mi’ branding from its products. It’s quite a possibility is that maybe Xiaomi wanted to only associate its products with its own name only from now on. All we could do now is only wait for what further explanations Xiaomi has for us down the road.